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Groomed for success?

April 3, 2017

Skin care and grooming  is trending for men.  There is a surge in the number of men who patronize salons and med spas and moving away from the traditional bar of soap.

 

While discussing this subject  with one of my gentleman friends.  I Inquired how his daily skin ritual evolved.  this is what he had said:

"For years, soap and water made up my entire skincare regimen. Then, I discovered a gateway drug: face wash with scrubbing beads. Eventually, a lady moved into my apartment and moisturizers and toners appeared in my medicine cabinet. I experimented, even picking up an anti-aging under-eye serum. I can admit it. “ bachelor that will remain nameless.

 

While most of the major beauty and personal care product companies have already created dedicated brands or sub-brands for their male grooming products, a number of male grooming startups have emerged in recent years, successfully tapping into the unmet needs and growing trends in this field.The global male grooming market is booming, as more men are paying attention to their appearance and skin.  This all points to most successful salons and spas appeal to men by combining advanced technology with traditional methods.  This profound shift is proof “ manpering” is here to stay! 

 

THAT LEVEL OF SELF-ESTEEM AND CONFIDENCE THAT COMES FROM KNOWING YOU'RE LOOKING AND FEELING YOUR BEST — THAT CROSSES GENDER LINES.

MICHAEL POLLAK

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